Are you a creative genius with a passion for chips, humor, and making things go viral? Well, dust off your cameras and start scripting because Doritos has just announced the triumphant return of its beloved ‘Crash the Super Bowl’ contest, and this year, the stakes are higher than ever. That’s right—Doritos is offering a whopping $1 million to the winning entry that takes the internet (and the Super Bowl) by storm.
After a hiatus since 2016, this legendary contest is making a huge comeback, giving everyday people the chance to have their homemade Doritos commercial air during the 2025 Super Bowl—arguably the most-watched television event in the world.
But how do you get in on the action, and what’s the fine print? We’ve got all the details right here, including the official entry dates and what you need to do to win that life-changing million-dollar prize.
What Is ‘Crash the Super Bowl’?
For those who need a refresher, ‘Crash the Super Bowl’ was a contest Doritos launched in 2006, inviting fans to create and submit their own 30-second Doritos commercials. The catch? The best one, as voted on by fans and a panel of judges, would air during the Super Bowl.
These amateur commercials have led to some of the most iconic, funny, and creative Super Bowl ads in history—many of which rivaled (or even outshone) the big-budget commercials created by major ad agencies.
The contest quickly became a fan-favorite, with thousands of entries pouring in every year. The winners didn’t just earn the coveted Super Bowl slot—they also pocketed a cool $1 million prize. And after nearly a decade of epic commercials, Doritos paused the contest in 2016, leaving fans disappointed but hopeful for its return. Now, in 2024, those hopes have been answered.
How to Enter the 2024 ‘Crash the Super Bowl’ Contest
So, you’re ready to crash the biggest TV event of the year and take home that sweet $1 million prize. What do you need to do? Here’s the lowdown on the entry process and key details you can’t miss:
1. Create Your Doritos Commercial
This is your moment to get creative. Your job is to make a 30-second Doritos commercial that’s funny, original, and—of course—centered around the beloved tortilla chips. Whether it’s a quirky story about how far someone will go to get their hands on a bag of Doritos or a more heartfelt tale, the only real requirement is that the ad has to feature Doritos prominently. The rest is up to your imagination.
Remember, in past years, commercials with humor, surprise elements, or clever use of the product have typically stood out, so think outside the bag!
2. Submit Your Video
Once you’ve polished your masterpiece, you’ll need to submit it on the official Crash the Super Bowl website. Entries open on Monday, November 6, 2024, and will close on Sunday, December 15, 2024. That gives you just over a month to get your creative juices flowing, film, and edit your submission.
Here’s a helpful tip: Be sure to double-check the rules and requirements on the Doritos website. There are likely to be some specifications for video quality, length, and file format that you’ll need to meet in order for your submission to be considered.
3. Promote Your Video
Once the submission window closes, Doritos will review the entries and narrow them down to a group of finalists. But here’s where it gets interesting—the public will have a say in who ultimately wins the contest. Doritos will open up voting on their website, and this is your chance to rally your friends, family, and followers to vote for your video.
In past contests, videos with a lot of online buzz have garnered attention from Doritos, so getting your entry shared on social media could give you an edge. Go viral, and you might just have a shot at the Super Bowl!
4. Win and Watch Your Ad Air During the Super Bowl
If your entry is chosen as the grand prize winner, not only will you see your commercial air during Super Bowl LIX on February 9, 2025, but you’ll also walk away with a $1 million prize. That’s right—besides the bragging rights of having your work showcased on the biggest stage in advertising, you’ll get a seven-figure check for your efforts. Talk about a life-changing moment!
But it doesn’t stop there. In addition to the grand prize, Doritos is also offering several runner-up prizes, which include smaller cash awards and, in some cases, exclusive Doritos merchandise. Even if you don’t land the top spot, there are still plenty of reasons to enter.
What Makes a Winning Commercial?
Looking for some inspiration before you hit the record button? Here are some past winners and why they stood out:
- “Live the Flavor” (2007): The very first winner of the contest set the tone for years to come. A group of friends humorously showed how eating Doritos could turn an ordinary moment into something unforgettable.
- “Underdog” (2010): This hilarious spot featured a dog who gets sweet revenge on a teasing human, proving that a mix of animals and humor is always a recipe for success.
- “Middle Seat” (2015): One of the most memorable recent winners, this ad showed a man trying every trick in the book to keep someone from sitting next to him on a plane—until he sees a fellow passenger eating Doritos.
Across the board, the best entries have been clever, funny, and unique, while keeping the focus squarely on the product. So, take a look at past commercials for inspiration, but don’t forget to put your own personal spin on things.
Why ‘Crash the Super Bowl’ Matters
Aside from the massive payout, this contest is more than just a shot at money—it’s a platform that has launched careers. Several past winners have gone on to direct commercials, music videos, and even feature films. Doritos has long been a brand that champions creativity, and the ‘Crash the Super Bowl’ contest gives anyone with an idea and a camera the chance to shine on one of the most-watched platforms in the world.
Final Thoughts: Time to Get Creative
With a $1 million prize on the line and the chance to have your work aired during the biggest TV event of the year, this is one opportunity you don’t want to miss. Whether you’re a seasoned filmmaker or just a creative person with a smartphone and a passion for Doritos, Crash the Super Bowl 2024 is your chance to make history—and take home some serious cash while you’re at it.
So, grab a bag of Doritos, gather your ideas, and get filming! Who knows? You might just become the next big thing in Super Bowl commercials.
Good luck! 🎥🧡